Cheerios

MORE BABIES, PLEASE

This will not blow your mind, but Millennials are having not very many babies compared to their moms and dads. This is an especially big problem for anyone who enjoys having babies around (they do such cute stuff!) or watching videos of babies (THEY DO SUCH CUTE STUFF!). But it’s an especially especially big problem for classic yellow box Cheerios, because their target market is babies. This is our Cheerios-funded cry for help (more babies).

This ad was a failure because people are still not making as many babies as they once did. But at least there was a double digit increase in brand mentions and Cheerios sales went up 7% after running this spot.

DREAM TEAM
Creative Director: Jason Bottenus
Copywriter: Christine Taffe
Editor: Steven George
Producer: Erin Kirby