Arby’s “Rib Roast”

Pusha T Disses McDonalds McRib

Arby’s Real Country Style Rib Sandwich is made with whole muscle country style ribs. McDonalds McRib, arguably the foremost name in fast food rib sandwiches, is made with a restructured rib-shaped pork patty. Someone (Arby’s) needed to hire someone (infamous diss rapper Pusha T) to put someone (McDonald’s) in their place (the trash).

Some things you might not know:
1. Pusha T loves Arby’s
2. Pusha T hates McDonalds because he helped write the “I’m Lovin’ It” jingle and they didn’t pay him so well for that

Pusha T penned and performed this original diss track, for which we created a Real Country Style creative ecosystem. This was a dream project for me, a cowgirl at heart. I got to design a bunch of yee-haw ass merch, got to hire one of my heroes to play our hero in the music video, we shot the video at the Arby’s closest to my mom’s house in Austin, Tx, and I became friends with a real life rodeo clown (named RONALD! Like McDonald. Wow). Enjoy this music video and even a case study and some pictures of the merch, which I’m crazy proud of so please don’t say anything mean about it.